SHORT READS

Whether it's writing columns and commentary, blogging around news events, or doing short profiles and lifestyle pieces, I strive to bring the same level of polish to my short-form work that I do the lengthier stuff. Sometimes quick pieces can be as much fun to write—and read—as the best long, slow ones.   

Electrifying Performance

Kevin Emr was bouncing from company to company as a product development engineer in Dallas when he got a call about a dream job he didn’t know he wanted. He had been a car enthusiast for as long as he could remember—the kind of boy who could identify any vehicle by the shape of its taillights, the kind of teenager who got his first job in a mechanic’s shop. The Houston native chose his college, the University of Texas at Arlington, because it offered a motorsports program, and imagined a career

Lucifer's Glow

Alexandra Mathews remembers the time when she was a fourth grader in San Antonio, back in 1991, and her class created a mock magazine. Each student had to interview someone. Her choice: Estée Lauder, the self-made cosmetics magnate, who happened to be a friend of Alexandra’s family. Lauder was in her eighties at the time and had risen to the status of international icon. Time magazine would go on to name her the only woman on its list of the twenty most influential business geniuses of the

An Oasis in the News Desert

Joe Warner manned the office’s patio grill on a drizzly morning in November, flipping burgers for the sixteen new employees who’d soon break for lunch after their first few hours of corporate orientation. A managing editor for Community Impact, a chain of local newspapers headquartered in Pflugerville, outside Austin, Warner, with his fellow editors, was about to receive an infusion of talent for a team of about sixty journalists who cover several dozen towns and neighborhoods in and around

How a Single Machine Revolutionized the Fresh Flour-Tortilla Game

Aaron Escamilla remembers growing up around the family business, just as his dad did before him—working in the parts department, labeling boxes, and so on. The CEO of San Antonio–based BE&SCO, a producer of machines that make tortillas, 41-year-old Aaron took over from his dad three years ago, in 2019. Apart from a brief stint flipping burgers at Whataburger one summer, this is the only company he’s ever worked for. On a sparkling late-summer morning, Aaron and vice president Stephen Reynosa ta

The Quest to Turn a San Antonio Landmark Into a Destination Restaurant

In the classic metaphysical thought experiment known as the Ship of Theseus, a wooden vessel has its planks replaced one by one as they wear out, and the question is whether the end product is the same boat—and if not, at what point it became a new one. The same could be asked of the San Antonio building that sits at the corner of Avenue A and Grayson Street just north of downtown and that, beginning in September, will be the home of a wildly ambitious new restaurant, eight years in the making,

From Flea Market to Fortune

Omair Tariq climbed into his gleaming black Tesla Model S one Friday this summer, cued up a ballad by a Pakistani pop singer, and drove from his minimalist white office in prosperous West Houston to the gritty Greenspoint neighborhood, on a mission to explore the links between his past and his present. The founder and CEO of Cart.com, a tech start-up that’s raised nearly $400 million in venture capital, Tariq sold jewelry with his wife some twenty years ago out of flea markets in this northside

This Texan Aims to Resurrect the Woolly Mammoth to Save the Planet

Ben Lamm has always come off as the type of tech super-entrepreneur whose creations might either save humanity from itself or destroy us all. Or at least that’s how he’s styled himself. His corporate headshots tend to show him, wavy hair flowing past his shoulders, with dramatic lighting and, say, a spaceship in the background. His companies’ websites have the feeling of sci-fi movie posters, and his enthusiastic monologues tend to hurtle from trillion-dollar ambitions to UFO research to carbon-

A Treasure-Filled Texas Farmhouse

I always wanted a library–slash–dining room,” says Jill Brown, who owns a housewares shop in Houston. “I always wanted to eat and entertain among books.” Perched at her ebonized mahogany Napoleon III table in a corner lined with shelves of art tomes, an Hermès scarf casually tossed around her neck and a spread of cheeses and crusty breads laid before her, Brown exudes the unmistakable air of someone who has spent a fair share of time in Europe. This three-bedroom country home northwest of the c

Texas Double Take

“Certain times of year, when you walk outside these walls, you better have your head on a swivel,” says Ryan Seiders, one half of the founding duo of the coolers-and-camping-stuff company Yeti. He and his brother Roy, the other Yeti founder, are ambling around the twin hunting lodges they had built at Paloma Ranch, a seventeen-thousand-acre spread of mostly raw land they bought a few years ago in far South Texas, a couple of hours south of San Antonio and minutes from the Mexican border.

'A Growth Industry Like I've Never Seen'

"There's a lot that goes on behind the cookie banner," says Kabir Barday, the founder and CEO of OneTrust. He's talking about that now-ubiquitous pop-up on websites that lets you know the site is collecting data on your visits and activity in order to personalize your experience--or sell your information to third parties. The cookie banner is perhaps the most visibly identifiable sign of his company's software, but the real work is the invisible machinery churning away behind that banner. Atlanta-based OneTrust, which landed at No. 1 on this year's Inc. 5000

How Russian Trolls Are Using American Businesses as Their Weapons

Koch's Turkey Farms sits on 300 acres in a hilly part of Pennsylvania at the southern edge of the Pocono Mountains. For four generations, since 1939, the Koch family has been raising turkeys there. In the 1990s, the company became known as an industry pioneer for its humane practices and the clean diet that its turkeys eat. It sells around a million turkeys each year, 30 percent of them in the run-up to Thanksgiving. Like that of all farms, Koch's Turkey's business rises and falls largely accord

A Bootstrapper Hits His Stride

Paul Hedrick got the idea to start a Western boot company in, of all places, Greenwich, Connecticut. After growing up in Dallas, he went off to Harvard and, like a lot of smart young people with analytical minds, started a career in management consulting. At 26 he was working for a private-equity firm in Greenwich and traveling across the country to meet with entrepreneurs in all kinds of fields—a candy company in Chicago, a dental implant maker in Denver, a restaurant chain in Dallas. He starte

Why Outdoor Voices, Apple, and America's Coolest Entrepreneurs Want to Be in Austin

Just a few blocks from a forest of glassy new skyscrapers, including the tallest residential building west of the Mississippi, about 70 young women in yoga pants (and a few men) dance and stretch to a Cardi B song on an impossibly green lawn. At the head of the group stands Tyler Haney, the 30-year-old founder and CEO of Outdoor Voices, who uprooted her New York City athleisure e-apparel company to  relocate to Austin in 2017. "All right, everyone! Woo!" Haney shouts before leading the crowd in

Kendra Scott Hit Rock Bottom Before Building a Billion-Dollar Jewelry Empire

"When I started this, I had people tell me I had to get out of Austin and move to L.A. or New York City to be a legitimate fashion brand," remembers Kendra Scott. "But something in my gut told me to stay." Smart move: Scott's eponymous jewelry and lifestyle company is now valued at $1 billion, and she still owns a majority stake. That kind of success was unimaginable for Scott as recently as 2009, when the financial crisis almost killed her company. She founded the business in 2002, designing j

Sure, Self-Driving Cars Are Smart. But Can They Learn Ethics?

Stefan Heck, the CEO of Bay Area-based Nauto, is the rare engineer who also has a background in philosophy--in his case, a PhD. Heck's company works with commercial vehicle fleets to install computer-vision and A.I. equipment that studies road conditions and driver behavior. It then sells insights from that data about human driving patterns to autonomous-vehicle companies. Essentially, Nauto's data helps shape   how driverless cars behave on the road--or, put more broadly, how machines governed

Welcome Back to Salado’s Stagecoach Inn

Clark Lyda remembers coming to the Stagecoach Inn as a child, as far back as 1967. On road trips from Austin, his family would pull off Interstate 35 in Salado and follow Main Street to the stately old white wood-frame building that housed the inn’s popular restaurant, where they would join the line to wait for a table. There were no menus; waitresses who’d worked at the Stagecoach for decades would recite the prix fixe options in monotone—tomato aspic, hush puppies, chicken-fried steak, strawberry kiss. Not that anyone needed a menu; many of the diners had been coming for decades themselves.

Keeping a Rustic Furniture Tradition Alive in Texas

In the shade of a giant pecan tree on a lot that used to house an auto transmission shop on the near south side of San Antonio, Carlos Cortés continues a tradition that has been in his family for almost a hundred years. One of the country’s only masters of the art of faux bois—concrete made to resemble wood, ranging from furniture to larger structures—Cortés learned his trade from his father, Máximo Cortés, who had learned it from one of history’s greatest faux bois artists, a Mexican national a

The Sharpest Shirts in Texas

Caroline Matthews still remembers the big red bandanna she found by the side of the road near her girlhood home in far West Texas. She took it home to show her mom, who made it into a halter top for her. The family sewing machine produced most of her clothes back then, and she became fascinated with fashion—enough that she studied it at Texas Tech and hoped one day to get a master’s in costume history. Matthews figured her interests would lead her to a job in a museum. “But it didn’t work out t

How Do You Build Trust With Employees? This Founder Starts With Lots of Dogs... and Compost

When Mychele Lord was looking for a new headquarters for Lord Green, her Dallas-based, sustainable-building consultancy, one determining factor was finding a spot that would accommodate seven of her most important team members. Not the 17 humans, but the seven canines that report to work with them regularly. Lord Green had outgrown its previous space in a midrise office building, and Lord says she wanted something that allowed "more autonomy, where we could do our own thing." She found it last s

Surf on the Range

Around the end of last summer, Doug Coors realized that a dream he’d chased for decades had finally become a reality. The fifty-year-old great-great-grandson of Adolph Coors, of banquet beer fame, had caught the surfing bug in Hawaii in his early twenties. As a lifelong Coloradan, though, he couldn’t surf as often as he wanted. An engineer by trade, he had started sketching ideas for an inland surf park that would let him and other landlocked surfers ride waves year-round. His designs never prov
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