"That was our fate. Live or die by Facebook."
Joe Speiser was looking for a place to hide. It was late February 2018, and he was sitting at his desk in Manhattan, preparing to share the news that would transform his company, LittleThings, from a Cinderella story into a cautionary tale. The problem was, there weren't many hiding places in the LittleThings office -- a 30,000-square-foot open floor plan with few private rooms. Even Speiser, the company's co-founder and CEO, didn't have an office. When the good times were rolling, he liked it that way.