Tom Foster

But while his collaborators ­admire what Fatemi calls "a bias toward action," he's hardly firing blindly. "It's still being really smart about what ­actions you are taking and what money you are spending and where you are firing," she says. A prime example was right onstage with Cuban at SXSW, in orange block letters on the front of his blue T-shirt: MARK CUBAN COST PLUS DRUG COM­PANY. That's the name of the startup that represents perhaps the biggest entrepreneurial swing he has taken since Bro

When Tyler Haney appeared on the cover of Inc. two years ago, the direct-to-consumer athletic apparel company she founded, Outdoor Voices, was one of the hottest startups in America's hottest startup city, Austin. At gyms and on college campuses, OV's signature color-blocked leggings had become a kind of athleisure uniform for the Instagram set. Shortly after our story appeared, The New Yorker followed up with a long meditation on the brand's appeal. No less than Mickey Drexler, the so-called

"I went outside for the first time in six days," said Everlywell founder and CEO Julia Cheek, via Zoom from her living room in Austin in late March. "I've been working 20 hours a day." Cheek, 36, was three weeks removed from a decision she'd made for Everlywell to offer tests for ­Covid-19. In the time since, the company had been battered by conflicting and confusing guidance from the federal government, a national economic tailspin, and frantic pleas for help from the public.

Jag Bath, an e-commerce veteran of Gilt Groupe and RetailMeNot, became CEO of the Austin-based on-demand delivery service Favor in 2015, fully prepared to execute the Silicon Valley playbook of growth at any cost. But it wasn't until he made a series of painful decisions, and took a much different approach, that the company really succeeded.

Ricardo Mora is an El Paso-based telecom entrepreneur, restaurateur, tech investor, and startup evangelist. His various ventures straddle the U.S. and Mexican markets, and give him a uniquely informed perspective on border politics. Business is better for everyone, he's found over the years, when companies--and people--on both sides of the border work together.

Tom Markusic, the founder and CEO of Cedar Park’s Firefly Aerospace, explains how his venture is different from NASA—and from SpaceX and Blue Origin too.

When fellow Texans Lyle Lovett and Robert Earl Keen go on tour together this fall, it’ll be the latest chapter in a friendship that began when they were students at Texas A&M University. Back then, they’d sit on the porch of the house Keen rented and trade songs, just as they’ll be doing on stages around the country beginning in October. We met with the two singer-songwriters on the outskirts of Austin, at the headquarters of Collings Guitars. They talked about Texas storytelling, learning from

Samuel Brody directs the Center for Texas Beaches and Shores at Texas A&M–Galveston, where he studies coastal environmental planning and natural hazards mitigation. Much of his work has focused on how unfettered development in the Houston area has created the perfect conditions for the kind of flooding that Hurricane Harvey delivered. His message hasn’t always been welcome, but now his audience is bigger than ever. We caught up with Brody a day after blue skies returned to the city.

Munro Cullum likely has a hard time fitting his job title on his business cards: professor of psychiatry, neurology and neurotherapeutics, and neurological surgery at the Peter O’Donnell Jr. Brain Institute at UT Southwestern Medical Center. What the title lacks in brevity it makes up for in specificity by pointing to the man’s qualifications to tackle one of the toughest issues facing football and other sports today.

Over the last few decades, Richard Linklater has become as much of an Austin, Texas, institution as live music and barbecue. While he’s best known for his locally produced films, from his groundbreaking 1991 debut, Slacker, to 2014’s Oscar-nominated Boyhood, to last year’s Everybody Wants Some!!, the fifty-seven-year-old writer-director’s greatest legacy just might be leading the town’s evolution into one of the country’s leading film scenes—an effort that has culminated in the opening of his fi

For a guy who doesn't broadcast his emotions much, Michael Dell is positively jolly. In faded jeans and a starched gray button-down, he settles in at the head of a massive conference-room table and lets out a long belly laugh; his communications executive has just told a story about a recent family-vacation mishap, and Dell rolls back into his laugh like a man who's deep in his comfort zone. He has reason to be happy. It's a week before the 30th birthday of his namesake company, and six months a