Shrinkage Alert: Why Startup Supermarket Brands Are Losing Shelf Space
For years, the buzz around Me & the Bees lemonade just kept growing. The Austin-based company charmed its way into recent startup lore with its young founder, Mikaila Ulmer, getting stung by a bee at the tender age of 4 and then deciding to sell family-recipe lemonade with honey in it to bring attention to the issue of plunging honeybee populations. What started as a family project in 2009 made it from a few local youth-entrepreneurship fairs all the way to a deal with Daymond John on Shark Tank in 2015. It was a business fairy tale, with nationwide distribution in the largest...