Inside Whataburger’s Quest to Conquer America
Before the Honey Butter Chicken Biscuits took the baseball diamond in their orange-and-white-striped uniforms one humid night last August, the crowd at Whataburger Field, in Corpus Christi, streamed into the minor league ballpark dressed for devotion. There were men in Hawaiian shirts with tiny orange W’s instead of flowers, girls with Whataburger-ribbon bows in their hair and orange fringe swinging from their jean shorts, couples in matching team jerseys, and kids outfitted with the mask and cape of the chain’s mascot, Whataguy.